Fenja Petrich
Voditeljica međunarodnog razvoja prodaje, RecycleMe
As Head of International Sales Development at RecycleMe, a leading consulting firm specialized in Design for Recycling and Extended Producer Responsibility (EPR), Mrs. Petrich drives global growth strategies and strategic partnerships across diverse markets. With over 5 years expertise in packaging compliance, sustainable packaging design, and regulatory frameworks, she supports brands and producers in navigating complex environmental legislation while unlocking business value through circular solutions. Mrs. Petrich brings a strong track record in international market expansion, stakeholder engagement, and delivering practical, data-driven sustainability strategies for the packaging industry.
10:40 - 11:00 Predavanje
1 25. 3. 2026.
From Design to Accountability: Truly Recyclable Packaging (Predavanje je na engleskom jeziku)
Dizajn ambalaže više nije samo pitanje funkcionalnosti, već postaje pitanje odgovornosti i dokazivosti. Sve stroža pravila o reciklabilnosti traže jasne dokaze, a ne deklarativne tvrdnje. Predavanje objašnjava kako izbjeći ključne dizajnerske pogreške i razviti ambalažu koja je doista reciklabilna u stvarnim sustavima gospodarenja otpadom.